In 2002 Confused.com spawned a market revolution by launching the first price comparison website in the UK. What started as a comparison of car insurance prices, then grew into an aggregator that finds great deals on all sorts of products from travel insurance to life insurance.
The client approached us to help them re-engage leads that had abandoned their website without actually getting the quote they were looking for.
Our in-house general counsel and Data Compliance Manager ensured Confused’s email re-engagement campaign adhered to best practice guidelines for legal and compliance standards.
This solution enabled Confused to:
This was achieved by focusing on the following:
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