The British Museum

Introduction

The British Museum was founded in 1753, the first national public museum in the world. From the beginning it granted free admission to all ‘studious and curious persons’. Visitor numbers have grown from around 5,000 a year in the eighteenth century to nearly 6 million today.

The Problem

The British Museum management team identified a need to address the missed sales that were lost within its ecommerce website’s checkout process. They also wanted to understand ‘where and why’ the British Museum’s website was losing these valuable customers so they could improve the check-out process.

Our Solution

The British Museum selected Ve as the basket abandonment solution provider that best met its needs. The implementation was simple. The account management and technical team were supportive throughout the setup process. In addition, Ve provided great advice on best practice to create the most effective email re-engagement creative templates.

  • "We’ve worked with Ve Interactive for the past 12 months and they have now become a strong part of our online marketing mix. Ve’s technology successfully brings in sales that would have previously been lost and their supportive account management team advises us on ways to improve our checkout abandonment process."

    The British Museum
The British Museum

The Results

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Average Open Rate
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Average Click Through Rate
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Emails to Conversions
  • "Our figures over Christmas showed a dramatic increase in sales clawed-back compared to the previous year, which can be seen as a result of optimisation and growth of this channel for us over the last 12 months."

    The British Museum
  • "It was easy for us to get up and running with Ve Interactive’s technology and their account management and support have helped us throughout our relationship with them.  We would recommend them as a strong and valuable partner to work with."

    The British Museum

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