Publishing & Media Benchmark

Publishing & Media Benchmark

Modern marketing is awash with statistics, figures, and metrics granted by a level of tech sophistication our professional forefathers could only dream of. Yet, something significantly more difficult to come by is context.

Knowing your open rate is one thing, but knowing what makes a good open rate is quite another – especially on a sector specific level. This report aims to provide that context for the Publishing & Media sector containing the following benchmark figures on subscription abandonment behavior and re-engagement campaign performance;

  • Abandonment rate
  • Email open rate
  • Click to conversion rate
  • Emails sent per subscription generated
  • Onsite engagement performance

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