Publishing & Media Benchmark

Publishing & Media Benchmark

Modern marketing is awash with statistics, figures, and metrics granted by a level of tech sophistication our professional forefathers could only dream of. Yet, something significantly more difficult to come by is context.

Knowing your open rate is one thing, but knowing what makes a good open rate is quite another – especially on a sector specific level. This report aims to provide that context for the Publishing & Media sector containing the following benchmark figures on subscription abandonment behavior and re-engagement campaign performance;

  • Abandonment rate
  • Email open rate
  • Click to conversion rate
  • Emails sent per subscription generated
  • Onsite engagement performance

Further Reading

Trust Me I’m An Ecommerce Marketer

Download this ebook for practical tips on how to add an extra layer of reassurance at each stage of the online user journey, and convert even the most hesitant of customers.

Email Checklist

With a little time and creativity, the results email can bring are worth the effort.

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