Publishing & Media Benchmark

Publishing & Media Benchmark

Modern marketing is awash with statistics, figures, and metrics granted by a level of tech sophistication our professional forefathers could only dream of. Yet, something significantly more difficult to come by is context.

Knowing your open rate is one thing, but knowing what makes a good open rate is quite another – especially on a sector specific level. This report aims to provide that context for the Publishing & Media sector containing the following benchmark figures on subscription abandonment behavior and re-engagement campaign performance;

  • Abandonment rate
  • Email open rate
  • Click to conversion rate
  • Emails sent per subscription generated
  • Onsite engagement performance

Further Reading

Case Study: Uni. of Herts

In need of a strategy that drove high quality traffic to their site, as well as the tools to turn that traffic into open day registrations.

Email Checklist

With a little time and creativity, the results email can bring are worth the effort.

Contact Us

Get in touch to find out more about how we can help you improve your website's performance.

Not readable? Change text.

Start typing and press Enter to search