Established in 1974, Kiddicare is the largest privately owned nursery and baby supplier in the UK. As a family run business they offer one of the widest ranges of baby products, accessories and equipment stocking favourite baby brands such as; Quinny, Maxi-Cosi, Britax, Graco, Maclaren, Baby Bjorn, Cosatto and Phil & Teds. They are now the UK’s number one online baby shop with 400,000 customers placing an order within the last 12 months.

The Method

Initially Ve Interactive ran a 2 week trial campaign direct with Kiddicare, capturing their abandoned leads using Ve’s tracking software VeCapture. The remarketing campaign that subsequently went out via VeContact included an offer to those abandoned customers, and generated significant additional sales for Kiddicare.

After the trial campaign results, Kiddicare moved onto an affiliate model to work with Ve. In its first week, the remarketing campaign (this time without an offer) also performed incredibly well, achieving a staggering 40% conversion rate. We are now working closely as an extension to Kiddicare’s marketing program, to help create bespoke campaigns to continue to move the needle on this.

The Results

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Conversion Rate
  • "VeCapture is a unique tool that allows us to harvest actionable, abandoned customer data and remarket to it on the fly. The ensuing conversions not only impact our bottom line, but are having a positive impact on our customers’ experience of our website too. Ve Interactive should be a key partner for any e-commerce business."

    Simon Harrow Chief Operating Officer,

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