GrayLine is a leading online provider of traveler experiences and sightseeing tours all over the world.As a site with lots of views and interest, they wanted to ensure that those site visits were turning into booked tours. In a competitive market, driving guests to book and not just “window show”, needed careful consideration to engage with the right timing and messaging.
Ve’s strategy resulted in a revenue percentage uplift of 4%for the current campaigns implemented in April 2015 – June 2015.
Ve and Gray Line devised an initial remarketing strategy to focus on re-engagement through onsite overlays and email remarketing. From the beginning, Gray Line understood the importance of real time messaging and the value of offering an incentive to help convert the guest. With that in mind, a 5% incentive was offered to any guest who attempted to abandon, either onsite or, additionally with a remarketing email sent 30 minutes post abandonment.
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