Display Retargeting Guide

Display Retargeting Guide

The modern day shopper is more inclined to hopscotch from one site to another numerous times before making their purchase, with on average just 2% of all web traffic completing their transaction first time round.

Display retargeting is an effective way to remain front of mind throughout your customer’s path to purchase. However it is vital you adopt best practices to ensure your campaign delivers the best value and protects your brand.

This guide will cover the following:

  • What is retargeting
  • The value of dynamic adverts
  • Campaign best practice
  • How to personalize your campaigns

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