Digital display advertising is one of the best methods of raising brand awareness and generating new traffic – allowing marketers to reach customers at every stage of their decision making process.
However, along with the increased level of industry sophistication can come uncertainty. The aim of this guide is to fill those gaps by offering a straight forward guide to the biggest terms in digital display advertising.
So whether you’re brand new to display advertising, looking to build on existing knowledge, or an experienced gun looking to brush up then this guide is for you.
This guide covers: