Display Ads – Account Managers

Display Ads – Account Managers

Using the market leading demand side platforms and most powerful algorithms will only get you so far. Akin to Formula One, you might have the best car, but you still need an expert driver to get you around the track.

That’s why you need to have a sector specific media trading team on-hand. Ensuring that campaigns are optimized daily, cutting out any poor performing ad placements and adjusting buying strategies where necessary to achieve optimum pacing and performance.

In this guide you will learn how expert dedicated account management:

  • Uses contextual data to drive high quality traffic to your site
  • Is reactive as well as proactive to market fluctuations
  • Understands that it’s location over creation that drives high quality traffic
  • Cares about your brand as much as you do

Further Reading

An American Airline

A major American airline that has been safely and reliably transporting travellers for almost a century, now sees most of its bookings made online.

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