Display Ads – Account Managers

Display Ads – Account Managers

Using the market leading demand side platforms and most powerful algorithms will only get you so far. Akin to Formula One, you might have the best car, but you still need an expert driver to get you around the track.

That’s why you need to have a sector specific media trading team on-hand. Ensuring that campaigns are optimized daily, cutting out any poor performing ad placements and adjusting buying strategies where necessary to achieve optimum pacing and performance.

In this guide you will learn how expert dedicated account management:

  • Uses contextual data to drive high quality traffic to your site
  • Is reactive as well as proactive to market fluctuations
  • Understands that it’s location over creation that drives high quality traffic
  • Cares about your brand as much as you do

Further Reading

What fuels your engine?

Download our e-book for tips in how to build your engine framework, tune your engine and choose the best fuel to power your conversion engine.

Trust Me I’m An Ecommerce Marketer

Download this ebook for practical tips on how to add an extra layer of reassurance at each stage of the online user journey, and convert even the most hesitant of customers.

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