Denihan Hospitality Group

Company Challenge

Denihan Hospitality Group has a prestigious set of boutique hotels in its portfolio with an extended online presence across multiple sites. However, the group saw room for increased revenue opportunities to help push visitors to commit on the reservation purchase page. New York’s hotel market is highly competitive; Denihan came looking for a solution to stay ahead of the competition. Together, Denihan and Ve devised a strategy for a complete remarketing program in order to increase bookings to fill room occupancy specificallyduring high need periods across all unique hotels under the Denihan Hospitality Group brand

Our Solution

Initially, Ve created a remarketing strategy to include targeted email campaigns with unique offerings for all Denihan brands, including The James, The Surrey, and Affinia Hotels. Denihan saw tremendous success with the emails campaigns, leading to higher booking conversions. Denihan decided to expand their remarketing net, adding VePrompt technology to the existing VeContact product. Denihan has continued unique promotions with both, VeContact and VePrompt, and has begun implementation of product feed capability,specifically for The James Miami. Ve’s product bundle allows Denihan to execute targeted messaging at exactly the right time, directing visitors to complete reservation bookings. WithVe’s re-marketing technology, Denihan was able to not only create greater awareness for product offerings, but also increase recovered revenue by 122% month over month.

Results

Ve’s optimization plan resulted in a 42% open to click rate, an average campaign conversion rate of 15.5% and an increase of 122% in recovered revenue month over month.

Denihan Hospitality Group

The Results

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Average Click Rate
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Increase Recovered Revenues Month Over Month
  • Partnering with Ve Interactive has been a no-brainer. The equation is easy: using Ve Interactive’s technology equals more revenue – simple as that

    Digital Content Manager, Denihan Hospitality Group

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