Pain is a powerful motivator, or more specifically, the avoidance of pain is. Parting with our hard earned cash (or credit) makes us [...]
Cyrille Vincey, data scientist and chief data officer at Ve, explains the financial benefits for growing brands in using data to serve [...]
How do you define site engagement? Well, it certainly isn’t defined by conversions – that’s just a bonus. It’s defined by the actions [...]
Properly targeting campaigns should be a number one priority for marketers, yet many are still failing to do so. In this day and age, [...]
Whether it be the awful canned laughter reel that accompanies a cheesy sitcom, or the faux queue outside a bar to create the illusion [...]
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