LONDON, 25 January, 2017: Ve Interactive (“Ve”), a leading data company delivering enhanced website conversion and digital advertising for 10,000 clients worldwide, launched its self-service platform to give eCommerce merchants full control of their onsite engagement and email remarketing campaigns. The Ve SaaS platform, hosted on Microsoft Azure,offers businesses intelligent, conversion-enhancing technology at their fingertips, saving countless hours in campaign set-up and management.
This move into automation means that small and midsize businesses (SMBs) with an online presence will now be able to easily implement conversion enhancing technology through one intuitive, easy-to-use platform. Users will have instant access to Ve’s consumer-centric onsite engagement panel as well as its intelligent email remarketing solution. Both solutions are proven to increase customer engagement, stem needless abandonment and turn more online browsers into buyers.
All of the technology is mobile-friendly, fully customizable and can be deployed on any website with built-in reporting dashboards for immediate performance monitoring. The worldwide reach of the Azure cloud platform promotes rapid growth and adaptation, enabling clients to achieve higher performance and support their requirements and preferences regarding data location. In turn, this allows for continuous improvement to the client’s experience.
Within a few clicks users can set up their own campaigns, taking full control of the look, feel and functionality of these technology solutions. Furthermore, its pay-on-performance commission model makes it an ideal solution for start-ups, SMBs and growing companies as commission is only charged for each sale converted through Ve solutions.
The unique offering is fuelled by Ve’s extensive data resource, which tracks billions of data points daily, to intelligently display the most relevant features and messaging based on deep analysis of user behavior and onsite activity.
“Ecommerce is changing fast, and the most successful businesses react to their customers to ensure they get what they need,” said Andrew Metcalfe, Chief Technology Officer at Ve Interactive. “By using the intelligence we have on our clients, we can help those customers get the best solution wherever they are in the world. The global capability of Azure means we can scale to do this with a few lines of script and make sure this customized service is fast and reliable all the time.”
“Microsoft Azure provides Ve with a global, flexible cloud platform enabling the company to create and deliver innovative customer solutions rapidly,” said Nicole Herskowitz, senior director of product marketing, Microsoft Azure for Microsoft Corp. “Ve can also respond proactively to customers’ needs and adapt their services based on actionable business insights gained from Azure’s advanced analytics and intelligence capabilities.”
Ve’s self-service platform is now available to download online and via multiple eCommerce integration partners.
Notes to editors
Ve Interactive is a leading technology company with data at its core. Every day, its vast systems collect billions of online audience data points in real-time and blend them with third-party data. Deep segmentation and analysis enables Ve to produce anonymized and actionable datasets which drive VeAds – high performance digital advertising – and the VePanel – a suite of live on page tools – to help websites to better acquire, engage and convert customers.
Founded in 2009, Ve is headquartered in London, with 36 offices worldwide.
Ve.com | @veinteractive
Danny Bartlett, Head of PR and Social Media
t: +44 (0) 7737 315 081