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Travel Consultant at VeDACH
March 8, 2017 / 15:30 / LAB Hall 7.1 “Dynamic Content in Advertising Media”
The potential of the online booking market is huge and it’s growing at an enormous speed. But new and intelligent strategies are necessary to maximise this potential. Brands need to know their own data and audience inside out to be able to provide travellers with the best booking experience.
With these industry considerations in mind, Christiane will highlight the collaboration between Ve, Airberlin and Best Western Hotels & Resorts to show how a relevant and intelligent customer approach is the future of the online travel sector.
Dr. Pascal Volz, vice president of eCommerce at Airberlin and Alex Birk, Director of eCommerce at Best Western Hotels & Resorts Central Europe, will also be taking part in the discussion.
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