In Blog, Digital marketing, Industry news

Infographics, timelines, interactive sites, content hubs… whatever content marketing means to you, it’s undoubtedly becoming a larger and larger part of a marketing strategy across all sectors. For example:

  • 72% of marketers are producing significantly more content than they did last year

And it’s not just content marketing that’s on the up. Twitter has 310 million monthly active users, posting on average 500 million tweets each day, and companies using Twitter for customer service have seen a 19% lift in customer satisfaction.

What do the 25 experts in our (by no means exhaustive) list have in common? They all possess extensive and intriguing content marketing knowledge and use Twitter to showcase their thoughts.

Some you might know and follow, some might be new to you, but we hope that this alphabetical list will help you give your content marketing strategy a bit of TLC.

Aaron Orendorff – @iconiContent

In his Twitter bio, Aaron writes that he’s ‘Saving the World from Bad Content’. And we can’t think of a nobler calling in life. Aaron frequently posts audience-growing and content curation tips to help you nail your content marketing approach.

Ann Handley – @MarketingProfs

Head of Content at MarketingProfs, Ann is ‘waging a war on mediocrity in content marketing.’ She regularly writes articles full of insight and predictions as to the future of the industry. Her book ‘Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content’ is well worth a read for those who want to amplify quality writing.

Ash Ambirge – @TMFproject

Ash is not afraid to say it how it is when it comes to business and marketing. Her website, the Middle Finger Project, cuts through the industry jargon and offers sound advice to marketers in need of a bit of guidance or inspiration.

Brian Kolb – @BrianKolb

Brian Kolb writes great content about and around marketing, and also keeps track of other great marketers in his Kolb Report – ‘a carefully curated directory’ of the web’s best content.

Christoph Trappe – @CTrappe

Named by the International Marketing Association as Internet Marketer of the Year in 2015, Christoph is a well-known digital strategist, speaking across the globe. His focus on placing authentic storytelling at the core of all projects helps marketers to re-align priorities within content creation and distribution.

Contently – @Contently

‘Content that works’ is Contently’s tagline, which is an accurate description of content marketing in a nutshell. Grouping 50,000 freelance creatives into one site, it’s an effective networking area and an established thought leadership haven.

Copyblogger – @copyblogger

Falling under the umbrella of the great Rainmaker Digital and named by VentureBeat as “the bible of content marketing,” we couldn’t really create a list of the best content marketers on Twitter without including Copyblogger. They have one of the best blogs in the marketing industry, championed by the brilliant @demianfarnworth.

David Meerman Scott – @dmscott

According to David, ‘the rules of marketing and sales have changed.’ Through talks, his Twitter and his blog, he unpicks industry problems and offers creative content marketing strategies for businesses looking to grow.

Doug Kessler – @dougkessler

Creative Director and Co-founder of Velocity, Doug is a figurative fountain of content and technology knowledge. His no-nonsense approach to marketing and outgoing personality (complete with a healthy smattering of expletives) makes him a refreshing voice of inspiration on the social media platform.

Econsultancy – @Econsultancy

Econsultancy’s tagline is ‘Achieve Digital Excellence’ and that’s just what these digital experts help companies and keen strategists do. Their data and research surrounding all things content provides a great compendium of insights, and their broad range of contributing writers makes for a frequently updated blog.

Guillaume Decugis – @gdecugis

The Co-Founder & CEO of Scoop.it – the company that helps you learn how good you are at content marketing – Guillaume has a wealth of thoughts and insight related to content curation, publishing, thought leadership and social media.

Jason Falls – @JasonFalls

According to his Twitter bio, digital strategist Jason is ‘allegedly wise to the ways of PR, Digital Marketing and Social Media’. Author of ‘No Bullsh*t Social Media’ and ‘The Rebel’s Guide to Email Marketing’, Jason breaks down complex methodologies and is an active tweeter.

Jay Acunzo – @jayacunzo

Jay Acunzo is not afraid to speak his mind when it comes to digital content, and he does just this on his podcast, titled ‘Unthinkable.fm’. His tweets unpick ‘craft & creativity in business’ and are hugely useful for anyone building and tweaking a content strategy.

Jeff Bullas – @jeffbullas

He’s a big name in digital marketing circles, and rightly so. He literally wrote the book on blogging, regularly speaks at conferences, and writes about how companies can strategise their digital content and social media marketing.

Joanna Wiebe – @copyhackers

Joanna helps websites succeed online using ‘li’l ol’ words, old-skool copywriting and new-skool smartz’. She is both an accomplished content creator and marketer and uses her experiences in both fields to help readers get the most from their websites.

Joe Pulizzi – @JoePulizzi

Joe has done a lot for the content world, from being widely regarded as the first to start using the term ‘content marketing’ itself in 2001, to founding the Content Marketing Institute (CMI). He is a regular columnist and podcaster, and has killer advice and tips for marketers big and small.

Julia McCoy – @JuliaEMcCoy

Founder of Express Writers and host of the ‘Write Podcast’, Julia’s tweets are full of content marketing wisdom and advice. Join in with #ContentWritingChat on Tuesdays at 4pm (10am CST) led by Express Writers, to discuss the discipline with other marketers and writers.

Karola Karlson – @KarolaKarlson

Karola is a content marketing consultant, posting the latest in marketing and growth hacking. Her articles are always research-driven and informative, with plenty of actionable tips for marketers to employ.

Lee Odden – @leeodden

Lee is an expert on content and influencer marketing, with a focus on B2B, and regularly offers his Twitter followers doses of wisdom and clever ideas that they can implement easily themselves.

Mark Schaefer – @markwschaefer

Mark’s blog ‘{grow}’ and his Twitter feed are a veritable mecca for marketing and social media knowledge.

  1. Meryl K. Evans@merylkevans

A self-confessed ‘techaholic’, Meryl works as an editor, writer, social media expert and content marketer.

Michael Brenner – ‏@BrennerMichael

The CEO of Marketing Insider Group, Michael is hugely influential in the marketing world, and regularly blogs, tweets tips and speaks at content-focused events.

Neil Patel – @neilpatel

Neil Patel is a popular blogger and columnist who founded both Crazy Egg and Kissmetrics. His articles and tweets are original and contain actionable advice that readers can use.

Rand Fishkin – @randfish

The founder of SEO giant Moz, Rand knows his stuff when it comes to harnessing the power of digital. His tweets are often regarded as powerful signifiers of industry trends.

Ted Rubin – @TedRubin

Ted has had a plethora of roles in marketing, social and business and also invented the term ‘ROR’, meaning ‘Return on Relationship’. His advice for brands on how they can engage and excite customers through the distribution of content is highly regarded.


We hope this list has been helpful and that you are now following all the right people to give your content marketing strategy the love it deserves. Did we miss anyone that you think deserves a shout-out? Let us know in the comments below, and we might just add them in!

Ellie Hubble
Ellie is a Content Manager in Ve's Digital team, and actively leads creative content campaigns from idea generation to live project. She has written for a broad variety of sites, such as Graduate-Jobs.com, Travioor and the Daily Touch and is happiest when bringing an original angle to an old conversation. Ellie proudly hails from Devon, but controversially prefers the Cornish way of making a cream tea.
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Showing 5 comments
  • Doug Kessler
    Reply

    Flattered to be in such esteemed company.

    Not sure why Brenner and Handley are on there. Sheesh.
    (Ann! Mike! Kidding! We’ll do lunch. Mwah.)

  • Julia McCoy
    Reply

    Honored to be in with such a great crew!

    FYI: my Twitter chat hosted by @ExpWriters happens at 10 AM CST every Tuesday, not 4 pm. 😉

    Thanks again!

    • Ellie Hubble
      Reply

      Hi Julia, glad you’re happy to be included 🙂 Our blog readership is mainly British, but I’ve added in a CST reference so everyone wins! Thanks for your comment, Ellie.

  • Abrar Shahriar Alam
    Reply

    Cool list. You are right absolutely, people and business are more engaged in content marketing than traditional marketing. And why not? It reduces cost than trad. marketing and driven more leads. I gather 45 content marketing experts in 2016 for B2B business.

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