Introduction
Using capture and remarketing software is smart business for every website. However, getting the right solution working the right way is key. This page aims to give you some advice along those lines, but also to warn you of the pitfalls.
Important Notice - Beware of Imitation Products
There are two primary risks that you must consider when deploying software solutions onto your site, particularly where JavaScript is present. They are as follows:
- 1. Risk of Website Malfunction
- 2. Data Security Risks
JavaScript is an integral part of any modern website typically being responsible for implementing client server communication, creation and presentation of the user interface components. Any of these components are dependent upon the successful completion of the other components, creating a situation where ubiquitous JavaScript errors can lead to a website completely malfunctioning.
In addition, a popular hacking technique in the underworld today is called 'cross-site scripting attacks.' When placing JavaScript in a website that connects to another location, hackers will attempt to hijack this code and penetrate the data source. Incidents of cross site scripting attacks are consistently listed as the most frequent security breach experienced by companies trading on the web. Typically these breaches are the result of DIY website administrators complacently adopting ill thought out security strategies and rejecting industry best practices.
A website going down due to the in-operability of amateur code is damaging for any online business, but what is worse is that you won't always be able to tell what caused your site to fall over, since script with tracking logs does not report errors in the event of failure.
Your customer data, including credit card information is highly sensitive. Handling it with amateur systems is simply negligent behaviour on the merchants' behalf. The data accessed illegally can be used for malicious as well as economic gain, but there is only one loser in that scenario and that is the website owner.
We do sometimes hear "It's easy, we can do this ourselves" from merchants and other hopefuls wanting to follow our innovation. As described below our technology has taken years to develop and has all the facets that warrant its installation with confidence. However an amateur solution, claiming it's easy or an internal team, who do not specialise is high-end Enterprise software development as described below, are better served partnering with a professional, who can guarantee their service, site security, legality and data integrity and are paid on a results basis in any case.
Would you want a bedroom guitarist playing on your album? And are you that casual about your customer's data?
So Insist On The Best
