In an effort to support online merchants in the all important fourth quarter of 2010, Ve Interactive has launched a new version of its ecommerce abandonment software – VeCapture to include VeContact Lite, a new email campaign management tool.

VeContact triggers timed remarketing email campaigns to those abandoned leads recovered by VeCapture. With Black Friday and Cyber Monday approaching in the States, to be followed by the Christmas retail spike across the UK and Europe as well, international ecommerce merchants are looking for all the help they can get to fully cope with the expected influx of traffic this quarter, to be able to convert visitors into paying customers.

VeCapture and VeContact Lite provide a one stop solution to the massive issue of online abandonment, which is of the biggest ecommerce concerns there is. Shopping cart abandonment statistics are high, starting at 60 percent of all commenced transactions according to Marketing Sherpa and this is only increasing thanks to comparison shopping, and the sheer wealth of distracting choice online. However, recovery of abandoned visitors can be highly lucrative because these are visitors who have already shown interest in a site's products or services.

Therefore being able to recover abandoned transaction data for sensitive remarketing purposes can result in re-engaged customers who then begin the path to conversion.

Explained David Brown, CEO of Ve Interactive, “recovering abandonment metrics has a direct impact on business goals like increasing revenue and growing market share, and VeCapture provides a tiered, easy to implement, one stop solution for this, for all sizes of ecommerce sites.”

Installation of VeCapture has been designed to be very straightforward (to accomodate any non technical web site owners), from a user just copying and pasting code generated by Ve Interactive on to their site, (VeCapture Lite and Advanced), through to an Enterprise solution for those clients who wish to have their data hosted within their own network. All versions come with VeContact Lite software that abandoned data can be fed into. This then creates seamless remarketing email campaigns. The flexibility of email also means that brands can customise their remarketing messages from content to frequency and so orchestrate sequenced remarketing communications.

Take the free Ve Interactive web site health check to learn about your own online abandonment rates.