What if you could achieve higher conversion rates on your web site?
As a domain owner or marketing professional you‘re doing all you can to generate results from your website. However you are still leaving money on the table. Did you know that over 60% of people abandon transactions online? (Marketing Sherpa). A small investment now can reap rewards automatically.  VeCapture can lead you to recover this percentage. Quick and easy to install onto your site, you will be recovering abandoned leads immediately after deployment and therefore able to re-engage and convert those potential customers through sensitive one to one re-marketing. (According to a study by Experian CheetahMail, abandoned cart emails produce 20 times the transaction rates and revenue of standard email campaigns).

The Internet channel is becoming a (if not the) primary channel for most businesses today and ecommerce continues to grow with online growth rates significantly outpacing the offline growth rates in most industries.  However comparison trends are on a rapid rise, which means that shopping cart abandonment is here to stay irrelevant of tactics like site optimisation. Forrester Research shows that website visitors who abandon shopping carts are 84 percent more likely to research offline first to ensure they get the best price.

Potential Revenue Can Be Recovered By Addressing Online Abandonment

Then there are the customers want to complete their transactions online, but if a site is letting them down, make the switch to a competitor. Harris Interactive conducted a survey of online consumer behaviour and found that:

• 9 out of 10 consumers experienced an issue that caused them to abandon a transaction
• 42% of users say they abandon or switch to a competitor when they experience even one online site issue
• 52% say they stop doing business with the company entirely, and
• 76% either stopped doing business entirely, decrease the amount of business they do, or lodged a complaint.

The result of this poor customer experience and inability to complete an online transaction, is a dangerous threat to your brand loyalty and long-term customer value. With the continued growth in blogging, social networks and viral content, there is increasing customer intolerance to site failures and these could be broadcast to an increasingly receptive audience, actively seeking unmitigated third party reviews. Consumers now have an expectation that the online experience should be the same as the offline and companies must now start recognising this. With VeCapture installed however, you can react swiftly and attend to that customer, and address their needs before criticism is levied. What’s more, by remarketing responsibly, you could turn a potential critic into an evangelist.

Whilst businesses today are tightening their belts and budgets for potential tough times ahead, Forrester expects metrics and executive attention to customer’s experience to rise to the top of both mind and budget. Effective understanding and measurement of the customer experience does not stop with well designed and well built analytics dashboards or Key Performance Indicator reports alone. This is just the beginning of visibility into the complete online experience and your customer’s behaviour, and whilst it would be hard to believe that an online business today could operate without detailed website analytics to gather the bits and bytes to measure the site’s effectiveness, the key ‘elephant in the room’ that is so often ignored is the potential revenue that can be recovered by addressing online abandonment.

Do you know your average abandonment rate? Start today. Take the VeCapture health check.