88 Percent Of Consumers Abandon Shopping Carts (Forrester Research). Imagine If You Could Nudge Them Into Conversion?

Shopping cart abandonment is here to stay no matter how brilliantly optimised your web site is. Increased consumer expectations and behavioural factors such as comparison shopping are contributing to this increase. Consumers are certainly much less tolerant of problems encountered during the checkout process, (slow-loading, unintuitive or lengthy processes, hidden charges and complicated registration forms). The ridiculous thing is that designing good check outs isn’t hard anymore, indeed you probably have a top quality ecommerce site yourself. Comparison shopping however is unpreventable. It has taken root. It’s a lifestyle thing. We all do it. It’s not about being cheap, it’s about being savvy. And it’s about being smart in a global recession.

Embracing Failure Metrics

“An overwhelming number of consumers (94 percent) perform some form of research before shopping online”
Compete Online Shopper Intelligence Study.

“The average [British] household spends more than £18,500 a year on bills. In one month £1,541.91 will be spent on utility bills, rent or mortgage, shopping and other payments. The cost of living has increased by £642.12  from the £17,860.74 12 months ago as car insurance, food, rent and mobile phone prices have risen, so shopping around for the best deals online could help people save money.”
                                                                                                                                                                                                Confused.com (okay so it’s in their interest, but still!)
Forrester also found that web buyers who abandon shopping carts spend more online than those who don’t. In other words abandoned customers tend to be valuable, higher income customers who are tech savvy too and so can comparison shop to find better value online. In other words, shopping cart abandonment highlights a fantastic opportunity for retailers to recover lost sales!

Here’s how. Meet VeCapture, the ‘black box’ application that will track any abandoned customer data that has been entered onto your site and that will report the data back to you or if you wish, will initiate remarketing through VeContact, our email campaign management tool. Simple.

But may be you don’t use analytics and don’ actually know the conversion health of your web site yet? Not a problem. Take our free website health check and find out.

And if you do already know the conversion health of your web site, come experiment with our ROI calculator and discover the potential ‘abandoned’ revenue that you could be recovering with VeCapture.