Record July Figures for Online Shopping are Published as Ve Interactive’s New Website is Unveiled

The new IMRG CAPGEMINI e-retail Sales Index Report for August 2010 (reporting July data) rose by 14% in July, resulting in an Index figure of 6504.This is the highest monthly growth in July since 2007 and is in contrast to the decline seen in the index of -3% last month. This resulted in UK online shoppers spending an estimated £5 billion in last month, the most in any month this year and compares to an estimated £4.2 billion spent online in the same month last year.

On cue, Ve Interactive’s new website has had a timely rebrand and redesign, and now not only offers online merchants information about its VeCapture software services, but  includes online purchase facilities for its Lite software.

VeCapture is a customised script which when installed on a shopping cart or form, will recover abandoned data, even if the user was not pre-registered on that web site, or happened to close their browser down mid-transaction.

This is especially pertinent now, with shopping cart abandonment rates soaring thanks to factors like comparison shopping, even though online retail is showing a marked turning point since the lows of the last two years, with consistently high growth levels throughout 2010.

VeCapture Lite, along with email campaign tool VeContact Lite is now available for purchase on veinteractive.com. They provide a simple one-stop solution for those clients who have smaller numbers of visitors and transactions, but who need the ability to capture abandoned leads and create instant remarketing campaigns, (timely, personalised messages based on their audience, products and services), which can be sent out to re-engage and incentivise those abandoners, converting them to sales. More advanced versions of this software are available upon application.

Commented David Brown, CEO of Ve Interactive, “our web site transformation with added ecommerce functionality makes commercial sense for us. IMRG have predicted that £56 billion will be spent online in 2010 and with online abandonment being such a huge issue (60 percent and only increasing), we are delighted to able to meet the ever increasing demand for shopping cart abandonment solutions. Going forward, we are also excited to be rolling out a roster of further online efficiency products under the new branding’s umbrella.”