écurie25 is the international supercar club that provides an online luxury car service to its roster of exclusive members
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Interview with Chirag Shah (CEO) écurie25 membership brings the right to drive fine automobiles for 40-50 days a year, taking away the costs and hassle associated with outright ownership. It also gives the beauty of choice. Why drive a Bentley daily when you can work your way through a glittering fleet of Ferraris, Lamborghinis, Aston Martins, Maseratis, Porsches? Ve Interactive speaks to Chirag Shah, (CEO) about his experiences using VeCapture Hi Chirag, thank you for agreeing to talk to us. We are delighted to be working with écurie25 and would love to know how we've been able to help. So we're curious, what made you inquire about and subsequently test drive & install VeCapture? I had a concern that the number of inbound enquiries we were getting was vastly out of kilter with the number of hits we get on the site. So when a member of the club mentioned VeCapture I was very interested to give it a try. |
We have a 25% conversion rate historically, and VeCapture has so far lifted that by about 33% - although its early days so it could be even a bit higher. How do your clients respond to remarketing calls? Very favourably. The element of surprise that a personalised call gives to a non member can go above and beyond expectations and reflects the high level of VIP customer service that we endorse at écurie25. What is your conversion rate online? We have a 25% conversion rate historically, and VeCapture has so far lifted that by about 33% - although its early days so it could be even a bit higher. |
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How do you use VeCapture? When an customer abandons, we can now capture that data and commence dialogue with them to offer premium customer support. VeCapture also allows us to analyse how effectively our online form is working for web site optimisation purposes. It shows us which fields potentially cause our customers to leave without completing. What results have you found? We saw a return on investment within just a few weeks, which is great because our sales cycle is typically 3-4 months. We collect abandoned leads and distribute them to territory specific personnel for bespoke follow-up based on the customer's prior online behaviour. We are committed to providing the ultimate world class customer experience and so offer a superior level of support and personal attention from a dedicated specialist. You choose to phone abandoners as opposed to emailing them, why? We prefer the personal touch. There is a subconscious expectation of more personalised treatment within the luxury industry. |
Would you mind giving us an idea of the return on investment you get from VeCapture? Well my first year subscription was returned in about 4 weeks, and I estimate a full year ROI of about 10-15 times - but that does not mean you can charge me more next year! Thank you for taking the time to talk to us Chirag. We'll let you get back behind the wheel now. Testimonial "The statistical evidence of re-engaging abandoned leads and converting them speaks for itself, as well as giving us the added ability to analyse our online effectiveness. We are delighted that our clients are reacting so positively too. The ensuing conversations we are having are giving us a valuable opportunity to listen to, engage and measure interaction with prospects that will only help us better serve our target market." Chirag Shah, CEO - écurie25 |
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