The Performance Marketing Guide 2013, compiled by A4U in collaboration with Commission Junction, was recently released and was written by some of the most knowledgeable minds in the industry, including our very own Director of Communications, Kathy Heslop.
With a high level of contributors, sections, and industry insight, the Performance Marketing Guide provides a thorough grounding in the digital, revenue-generating methodology. With all of the innovations and new technologies that have occurred over the past year and a half discussed in great detail, everybody from professional digital marketers to the promising graduate can benefit from reading it.
Mobile has been a huge area of debate in the performance marketing industry over the past year, with networks haranguing advertisers to incorporate mobile affiliate tracking to avoid lost commissions. It has become such a key topic that A4u has overhauled the mobile section to give it a broader remit.
Florian Gramshammer, UK Country Manager at Commission Junction says; “This guide clearly demonstrates the benefits and best practices within performance marketing and this new update ensures the content is fresh and up to speed with all new trends and technologies. It's an asset to the industry and I hope there are many more iterations to come."
You can download the PDF version of the Performance Marketing Guide from the Affiliates 4 U website. If you do take a read, let us know your thoughts by tweeting us @veinteractive.