Increasing conversions: Getting online customers past the research phase

By Graham McEnroe on Sep 2, 2014 / Comments
  Ecommerce has evolved, and so have online shopping habits. Customers now more than ever are likely to browse high and low before making their final decision when buying online.   In fact, shoppers being ‘not ready to buy’ is the second largest reason behind cart abandonment... read more

Know your metrics: How well is your website really engaging visitors?

By Graham McEnroe on Aug 28, 2014 / Comments
  Every website is judged by conversions, and eCommerce is very much a results game. But while conversions are the score-line, your onsite metrics are the post-game analysis, revealing why instead of just what. And your Google analytics provide the ideal schematic to show just which... read more

Webrooming: How eCommerce retailers can buck the latest trend

By Danny O'Reilly on Aug 28, 2014 / Comments
It’s the moment every retailer dreads.   A customer spends time meandering around your store, looking at different products, picking things up and putting them away in the wrong place. You think you have a sale looming, only for your potential customer to whip out their smartphone... read more

5 ways universities can deliver a better user experience online

By Graham McEnroe on Aug 27, 2014 / Comments
  Universities face large structural challenges online, with densely detailed sites to manage often under limited budgets. As a result, the sector has fallen behind others in term of web design and user experience. According to a study this year from the Nielson Norman... read more

Return to sender: How a free returns policy can beef-up conversions

By Danny O'Reilly on Aug 21, 2014 / Comments
The returns battleground. Often a much maligned afterthought for online merchants, and conversely, a genuine chagrin at the forefront of your customers minds.   If the seller / customer relationship plays out as it should, the returns yarn is hopefully redundant. You have an amazing... read more

Increasing conversions: How your confirmation page can be the catalyst for more sales

By Danny O'Reilly on Aug 19, 2014 / Comments
How to convert browsers into buyers is the $64 million question for all eCommerce sites. But all too often, the question of what do to with those customers who have already placed an order is neglected.   This person has just gone through the choresome task of the checkout process (... read more

Promo-codes - How to best use eCommerce’s necessary evil

By Graham McEnroe on Aug 19, 2014 / Comments
  Still holding pride of place in my wardrobe is a purple Jimmy Choo t-shirt (size XS) with silver lettering and a plunging neckline – a relic from their collaboration with a prominent high street retailer. Now, I had an inkling at the time that the chances of me wearing such a garment... read more

4 payment page design tweaks to drive up conversions

By Danny O'Reilly on Aug 18, 2014 / Comments
The payment page. The sign on the dotted line, the final answer, the “I do.” After your customer has negotiated their way through the checkout process, seamlessly hopefully, it’s time to rubber stamp that much wanted purchase.   But this is where cold feet and a moment of doubt can... read more

How to use scarcity to boost online conversions

By Graham McEnroe on Aug 14, 2014 / Comments
  Nothing quite lights a fire under us than the prospect of missing out on something. Even if it wasn’t our first choice to begin with, this sensation (recently eloquently coined by the millennials as ‘FOMO’) can often jolt us into action.   The motivational trigger at play... read more