Kim | March 7, 2014
1. Less than 7% complete MOOC studies
It’s not just the regular students that can find a course a bit too much for them. Katy Jordan, a MOOC student with a Ph.D. in online academic social networks, has done a study on 29 MOOC’s and their completion rate. She found that on average courses enrol 43,000 however only 6.5% actually complete the course.
One thing that will surprise no one is that the completion rate fell as the length of the course increased. Now if I could only find a MOOC in underwater basket weaving.
2. UK retailers ignore online shoppers or spam them with irrelevant offers
KPMG analysed how 170 retailers interacted with their customers, and found that the majority are failing to even keep in basic contact with them. 62% of the people in the study received only a confirmation message saying they had been registered, of those contacted 96% only got generic emails even though they had provided personal details.
Furthermore, KPMG found that a third of those who received emails after abandoning on a website did get a personalised email, often referring to the items left behind. Check out our blog to see how tailored marketing messaging results in better conversions.
3. Email deliverability and data hygiene
Experian have conducted research on email marketing and deliverability and uncovered that though 83% of the companies collected email for marketing purposes through an average of 3 different channels, 63% of these had experienced deliverability issues in the last 12 months.
Human error was found to be main culprit, with the most common types being mailbox errors, domain errors, syntax errors and illegitimate emails. As these blunders can affect email deliverability in the long run by affecting the reputation of the IP sending out the emails it is advisable to adopt best practices for list hygiene.
4. UK and AU online sellers face higher postage
Recently The Royal Mail and Australian post announced price changes for their parcel services, this annual announcement invariably brings with it choices for online retailers. Should you offer free shipping and if so at what price range?
In a recent survey of online shoppers 27% said they would not consider shopping from an online store that did not offer free shipping, while 90% said that they considered free shipping important when shopping online. Ve recently did a study on this topic, where we found that the behaviour of shoppers change dramatically at different cart value levels.
5. Pizza hut is testing a interactive table for ordering
Now this is just in concept mode at the moment, but the guys at Pizza hut have made a table that functions as a huge tablet app, letting you easily choose and order your pizza with your table. A few simple swipes and clicks and you can have your pizza just the way you want it, it even allows for half and half orders for when the kids can’t decide what they want.
Only problem I foresee is that you can no longer blame that extra garlic you love on the waiter.
Last week saw the Technology for Marketing and Advertising event roll into London’ Earls Court, and as the industry turned out in force to discuss and debate the latest and greatest in digital marketing, one trend in particular was omnipresent – personalisation.
Online businesses are always eager to cut through the noise and connect with their customers in a more meaningful way, and with big data this is more manageable than ever before. Just in time too as crowded inboxes coupled with diminishing attention spans mean it's more important than ever to get the right message to the right person at the right time.
Given the equivocal nature of big data, best practice can largely vary from company to company. Yet there are common pitfalls that will stop even the best-intentioned efforts to offer real customer value dead in their tracks. Here are the three biggest obstacles between your marketing and perfect personalisation.
1. Failure to segment accurately
Diversifying channels and increasing points of contact have created a more agile consumer, making it more difficult to pinpoint the unique identifiers. To create the 1:1 experience for the customer, breaking down your client base goes beyond traditional buyer personas.
Distinguish by product, price points, buying record, and email opens to strike up more meaningful engagement. Of course demographical profiling still has a role to play, but behaviour onsite and response to previous marketing efforts are as important when it comes to building relevant consumer segments.
2. Data, without intuition
Many eCommerce retailers are convinced that big data can give them a competitive edge and have invested in the collecting customer information. However there is a huge difference between harvesting and harnessing. In other words, the potential of big data is wasted without proper interpretation.
Fusing existing buyer personas with insight gleaned from big data will help sharpen the edge of your messaging.
3. Not Being Device Conscious
Brands must become more device conscious. After many false dawns, last year finally marked widespread adoption of the tablet as the next weapon of choice for online shoppers. A by-product of this is higher expectations, and consumers are quickly becoming intolerant of irrelevant non-channel centric marketing.
Seamless transition between all devices and programmes has become the standard among online shoppers, and as user patience burns off year after year, it’s a brave marketer who pushes out material with slow loading times or unresponsive design.
Presenting users with more relevant experiences in the buying cycle has always resonated with advertisers and brands alike, but today effective personalisation has gone past the point of popping a name atop an email or pulling up a couple of suggested products at the checkout page. Expectations have been raised but so too have the possibilities.
Find out how Ve Interactive's real-time remarketing apps can help you turn real-time insight into business gains today.
The same principles of efficiency and effectiveness that guide the production and sale of car parts can also be applied to the design of a dealer’s eCommerce site – with the goal being to lead the customer through the buying funnel as effortlessly as possible by giving the right messaging at the right time.
When buying car parts, most customers have well-formed ideas of what they need and normally a sense of urgency to match. But what’s less definite in this competitive space, is who they’ll buy from.
A well designed, user optimised site will make the visitor’s journey as comfortable as possible, and could prove a key differentiator for any online car parts dealer. Taking a look at Micks Garage we can really see these principles in action as they deliver a frictionless onsite user journey. Check out this sample customer journey below.
Clear definition and strong messaging on the home page point the visitor in the right direction from the moment they touch down on the site. While it could be seen as a little busy by other industry’s standards, all the calls to action (search our massive range!) and informational messaging (free delivery, a 365 days returns policy, and the potential for expert advice) are large and noticeable enough to guide visitors comfortably to their required onsite destination.
Additionally, above the fold there’s clear segmentation of brand logos and a vehicle identification field that makes the process faster for customers. While all car dealers have this feature on their site, its placement below the primary call to action is interesting. It’s crucial that site analytics are consulted when deciding on the most important starting point for new customers.
After selecting a brake disc for a Vauxhall, I moved down the conversion funnel to see what the product page looks like. Aesthetically, it might not be the most efficient use of space, but everything a prospect needs at this stage is clearly visible. Trust icons and multiple payment method icons can be found and most importantly the call to action is made prominent by its isolation, size, and off-brand colouring.
What really caught my eye though was the Youtube icon.
Making content that solves a customers’ problems helps replicate that offline experience and can make the difference at the moment of purchase. This feature, along with the handy checklist above it answering the most important questions about the product, will reassure customers - increasing the likelihood they’ll complete their purchase.
Moving further down the funnel, we find no guest checkout option which is undoubtedly contributing significantly to the site’s abandonment rate. Once users are registered though, the checkout process becomes smooth and efficient.
The progress bar at the top makes sure the customer doesn’t feel like they’re far from finishing their order and the enclosed format prevents abandonment significantly. More importantly, the form has been expertly reduced to just 4 fields, all of which are strictly necessary.
A checkbox to use the billing address as a delivery address is another excellent addition that will reduce the time it takes someone to complete their purchase.
Good Design is about Efficiency
The experience that vendors deliver to their customers from the moment they arrive on site is a crucial factor in establishing loyalty and building long term customer relationships. And considering the urgent mind-set of customers purchasing car parts, an optimised and efficient site design is bound to do the trick.
For more on how you can make more conversions online, get in touch today.
Every Friday we’ll trawl the internet for the five biggest, strangest and most important stories from the world of tech to happen this week…this is your Friday Five.
1. Tech giants acquisitions
With the recent spree of acquisitions by the tech giants (Apple, Amazon, Google, Yahoo and Facebook) it is no wonder if you are feeling a bit confused as to who purchased what and for how much. Simply business has made an infographic showing what and when the tech giants acquired for the last 15 years. Also if you click on the logos of the companies you can see a timeline for their purchases. There are some trends which also show up here.
Yahoo’s drought before Marissa Mayer was named CEO and went on a shopping spree.
Apple, despite huge cash reserves has held prices low. You can also see how Steve Jobs disliked acquisitions while Tim Cooks has been much more in favour of bringing in new companies.
Acquisitions have shifted in recent years to social, mobile and hardware.
Now to ponder what company I could start that would be next on that list...
2. Sony selling off their Tokyo headquarters
Sony has announced that they are selling off their central Tokyo HQ, This is the place where they developed the iconic Walkman and Trinitron TV. The company has seen their profits dwindle over the years due increased competition, with many of their once market leading divisions now either losing money or barely staying in the black.
With a cut in their credit rating to Ba1, which is just below investor grade the company continues to sell off property. 2013 saw Sony sell their Madison Avenue U.S. headquarters for €1.1 billion and one of their main Tokyo buildings for the same price. The Tokyo building is expected to fetch $146.5 million.
I wonder if Ve Japan are still looking for a building ?
3. The internet is 25 years old.
Sir Tim Berners-Lee wrote a paper on March 12th 1989 proposing an “information management” system that lead to the internet as we know it today. Pew has undertaken a study on how Americans view the internet after 25 years, as well as gathering some interesting statistics on use. 87% of adults now use the internet and 76% view it as having had a positive impact on society, while 90% view it as a positive influence on their personal life.
When asked if what would be hardest to give up, TV or internet 53% said internet while only 34% responded TV. Even amidst the worries over privacy the internet is still seen as a good thing.
4. Mt Gox files for bankruptcy protection
In early February Mt Gox halted withdrawal of Bitcoins claiming temporary technical issues. It soon became apparent that they were facing much larger issues when news of an attack on the server surfaced. Mt Gox CEO withdrew from the board of Bitcoin foundation on February 23rd. They have now filed for bankruptcy protection stating a debt of $63.6 million, they also disclosed that they have lost 850.000 Bitcoins which at current rates has a value of $447 million, 750.000 of which belonged to users of the exchange.
While this has thrown the cryptocurrency into turmoil it remains to be seen what the long term effects will be.
5 Is it really your boyfriend texting you or is it Broapp ?
An Australian company has decided to help guys who have trouble writing love messages to their better halves, this app can store your messages for later sending or send prewritten ones at set times/intervals.
According to their website they saw a 99% Bro satisfaction and even a marriage proposal during beta testing.
I would dearly love to be a fly on the wall when someone gets discovered by a girl using this though……
| February 26, 2014
Abandonment data can tell you a lot about a business. At the very least, it identifies the scale of the opportunity being missed. But it can also give insights into why some of that opportunity might have been missed. If a business wanted to know how customers are responding to their delivery policy, a basic analysis of their checkout abandonment data could reveal some interesting correlations.
To illustrate this, we’ve compared the checkout abandonment data for two different retail clients. Both clients cater to similar demographics and had a similar amount of site activity over the given time period.
The main difference between the two brands, is how they handle shipping costs;
· Employs a flat shipping rate of £4.99 on all orders.
· Hides this cost before the checkout process.
· Includes ‘special offers’ for carts over £30.
· Employs a flexible shipping rate.
· Charges £4.95 for orders below £60.
· Offers free shipping on carts above £60.
In order to see how customers might be reacting to these differing delivery policies, we compared the abandonment rates at different cart value ranges. That way, we’d be able to see how many abandonments took place when different incentives came into play.
Here’s what we found:
1. Don't Hide Your Shipping Costs
Fig. 1: The Difference in Abandonment Rates at Low Cart Value Ranges.
It may sound like eCommerce 101 but hidden costs account for 56% of all abandonments. This would go some way towards explaining why Client A (who hides costs) has a drastically higher abandonment rate at lower order values than Client B (who doesn’t hide costs). In fact, it’s only when orders are lower than £25 that Client A’s abandonment rate ever even exceeds Client B’s.
And that’s where this gets interesting. If the hidden costs matter at orders lower than £25, they don’t seem to matter much beyond that mark, when the hidden cost represents less than 17% of their total order value.
Crucially though, Client A’s highest customer activity (that is, sales AND abandonments) is on orders worth £0 to £25. In effect, what’s happening is that most customers see the nasty surprise of a £4.99 shipping cost when it pinches them hardest.
2. Offer Incentives When it Matters
Fig. 2: The Difference in Abandonment Rates when Client A offers an incentive at £30.
But there is another important factor at play beyond the £25 mark- Client A offers its customers an incentive of special offers on orders over £30. If this has any influence on the site’s abandonment rate, it helps it drop to its’ lowest, an extremely creditable 49%.
Meanwhile, Client B, who offers no such incentive at this price range, actually sees their abandonment rate increase at this point. With their highest customer activity lying between the £15 and £25 range, they could do worse than to offer an incentive to cross this hugely popular threshold.
3. Find Your Free Shipping Threshold
Fig. 3: The Difference in Abandonment Rates when Client B offers free shipping at £60.
Once customers are paying more than £50, we see another interesting difference in abandonment rates. While Client B’s rate drops to an all-time low of 60%, Client A’s continues a steady rise. This seems to indicate that Client B’s free shipping incentive at £60 is effective.
But only up to a point. Specifically, when orders are worth more than £100. At this stage the £4.95 that customers are saving represents just 5% of their total order value. The incentive appears to lose potency and the abandonment rate starts rising, just like Client A’s.
Identifying the Best Strategy
No one shipping cost strategy is conclusively better than another. As we saw, Client A’s incentive at the £30 mark was a likely success, while hiding its costs was likely not. At the same time, Client B would probably consider their free shipping incentive a success.
As such, the best way to identify the ‘best’ strategy is to run the appropriate internal calculations. If our analysis suggests anything, it’s that those internal discussions should take checkout abandonment data into consideration. Of course, any number of factors influence individual abandonment decisions and it’s important not to put every case down to the delivery policy alone.
But the positive and negative correlations between these costs, incentives and a brand’s rate of abandonment are more than just coincidence. If they weren’t, brands wouldn’t offer them. And of course, shipping costs have always played a critical part in abandonments, especially when hidden.
More data always means more knowledge about problems and potential solutions. Checkout abandonment data is particularly valuable because it tells us about the exact moments when customers chose to either buy or abandon.
Contact us today to discover how you can turn abandonment data into business gains.ecommerce, Data, Abandonment, cart abandonment, Checkout Abandonment, shipping costs, Delivery Costs, Hidden Costs, conversion
Every Friday we’ll trawl the internet for the five biggest, strangest and most important stories from the world of tech to happen this week…this is your Friday Five.
1. Facebook bought Whatsapp for a whole heap of cash…
The unavoidable story of the last couple of days - this jaw-dropping acquisition managed to raise even the most furrowed brows in Silicon Valley with the deal being described as desperate, survivalist, and shrewd depending on where you look. Only time will decide.
Conversation starter – Whatsapp is now worth more than Ryanair, The Gap, and News Corp.
2. Google concedes core Glass usership may lack social awareness
Presumably in response to concerns from political figures, privacy advocates and members of the general public over its capabilities, Google have come up with a bizarre etiquette guide for Google Glass users to protect its reputation from so-called ‘Glassholes’.
This rule book, which applies to those in the Explorer programme currently test-driving the product, offers nuggets of advice to help navigate the social and physical pitfalls of wearing the device – most of which can be filed under ‘basic common sense’.
To be frank, if you need Google (or anyone for that matter) to tell you that ‘standing alone in the corner of a room staring at people while recording them through Glass is not going to win you any friends’, then you shouldn’t be allowed in the programme…or out of the house.
3. Apple get the nod for new patents
This week Apple were granted 38 new patents, some of which it’s been waiting 6 years to receive. The most amazing being for a headset capable of issuing commands to other devices with a simple nod of the head.
The patent also outlines a list of potential head movements required to control the headset, including ‘left tilt, right tilt, back and forth left and right tilt, forward tilt, back tilt, and back and forth forward’…expect a second etiquette guide to be released in the near future.
4. Selfies finally find their purpose in life
After much wondering and soul searching, the ubiquitous selfie has finally been given a meaningful role to fulfill. Event management company TicketLeap are aiming to replace QR codes in ticketing with the Selfie Ticket - a change which they hope will strengthen brand loyalty among event goers.
5. Smartphone toothbrush brings all the fun of the dentist to your own sinkIn response to demand from nobody at all, Oral-B have this week revealed the imminent release of the world’s first ‘Smartphone Toothbrush’.
This smartphone-connected toothbrush aspires to rid the world of the evils of improper brushing technique, providing real-time, dentist-grade guidance to help you put the toothbrush in the right place – a privilege set to cost just short of £200.
Alex | February 19, 2014While the eyes of the world are currently set on the 22nd Winter Olympic Games in Sochi, a Black Sea resort in south-western Russia, we decided it is time to look at Russia too – albeit for different reasons.
The Russian eCommerce market has experienced strong year-on-year growth in recent times. However new regulations on cross-border eCommerce deliveries have given retailers and online shoppers cause for concern - but how much of a threat do these developments hold for further market expansion?
In 2012, Russia’s eCommerce market was valued at £7.8bn ($13bn), growing to roughly £10 bn ($16.5bn) in 2013, and it’s expected to reach £11.4 ($19bn) by the end of this year. Although these figures are smaller than previously forecast, it’s safe to assume that Russia has taken to online shopping in a big way.
Yet earlier this year new regulations were introduced which have thrown the future growth of Russian eCommerce into uncertainty. Until recently Russia had one of the highest thresholds in the world for duty-free deliveries from abroad; packages under €1,000 (£820) per person per month were not subject to any customs charges.
Although recently the Russian Association of Internet Retail (AKIT) proposed lowering this threshold as they claimed the €1,000 threshold created unfair competition for domestic retailers who still had to pay the import duty. In particular, the association said that this loophole was being exploited by shadowy resellers who would import goods duty-free and then resell them domestically online.
Once this initiative gained the support of Vladimir Putin - who suggested using the extra revenue raised to improve roads and other transport infrastructure - it didn’t take long for traction to build-up within the government.Most EU countries set their threshold for duty-free deliveries from outside the European Union at about €25 (£21), but the new Russian rule, which was announced in early February 2014, sets it at €150 (£123).
Unlike the older regulation, which applied to a person’s collective spend per month, the new threshold applies to each package individually. To clarify, the number of deliveries per month is no longer restricted but if the value of any one delivery exceeds €150, Russian recipients will be subject to a 30% import duty charge.
How will this effect Russian online shoppers?
According to e-Bay, the average order value made by its Russian-based customers is $45 (£27). Furthermore a recent study by Moscow Higher School of Economics reported that 90% of online purchases by Russian shoppers are priced at under $150 (£90 or €110) - well within the new threshold. So with this in mind, these new regulations are unlikely to dissuade day-to-day Russian shoppers from ordering goods abroad.
The new regulatory move will have more of an impact among the retailers themselves, with international e-retailers selling upmarket fashion or expensive electronic goods looking most likely to take a hit. To circumvent these new restrictions, these retailers would either have to set-up operations in Russia or offer their Russian customers better deals (for instance, on delivery charges). Retailers of inexpensive or medium-priced merchandise are unlikely to be affected.
What’s almost certain is the change will result in more work for Pochta Rossii, the government owned postal service, with it now becoming beneficial for Russian e-shoppers to break down larger transactions into a series of smaller orders to avoid the new customs charge. This could in fact have the biggest part to play in the fate of the country’s eCommerce market.
In 2012 Russian buyers received approximately 23 million packages from abroad. A number that grew to 38 million in 2013, and in light of recent developments is now expected to top 70 million in 2014. This will create a logistical nightmare for Pochta Rossii and suppliers alike, which may cause many international retailers to think twice about setting up shop in Russia in future.
Last week Ve’s Commercial Director David Hall was in attendance at the first IMRG Connect event of 2014. As always with the IMRG, this excellent event was chocked full of provocative and prescient presentations outlining the trends that are set to define online retail in 2014. Here are his top three takeaways.
It was my pleasure to attend this outstanding conference - which also coincided with the release of the group’s latest Fashion Sector Insight Report – bringing together experts and influential thinkers from across the industry, while uncovering spades of invaluable insight for eCommerce retailers looking to better their bottom lines this year.
We will post up a brief summary and interpretation of the report, but first I wanted share three of the more interesting things I learned or observed from some of the presentations and discussions that took place during this excellent day.
1. Lazy Loading for more Active Users
Event speaker Kate Smyth, Director of eCommerce at Dune Group, said that adding this simple jQuery to their site helped get more visitors (particularly men) past the first page of products.
The best part of this suggestion was her honest aside that it was very important to be able to disable this (or any new) feature during times of particularly high traffic - revealing that there was a danger that this technology could “take the site down”, reminding us all that there is no substitute for real experience!
2. No Agreement on the Value of Free DeliveryIn report after report, whitepaper after whitepaper, and blog after blog, delivery costs are constantly cited as one of the main reasons for losing sales. Yet there isn’t a one size fits all solution for retailers, as individual evaluation is essential to find what works best for retailer and shopper alike.
This lack of conclusive best practice was reflected at the event, with retailers approaching the issue in a variety of ways. Yet one truth did emerge from the discussion. Whether using free delivery as a blanket USP, a reward for loyal customers, or an incentive to reel in abandoned baskets, no clear reasoning was demonstrated to adopt one of these ideas exclusively.
3. The Affiliate Channel is Under ScrutinyAs you may know, CPA is dear to my heart and I tend to be very pro-affiliate. So I was surprised to hear the level of disquiet and disgruntlement that many (if not all) of these marketing professionals were directing towards their own affiliate programmes.
The ground swell of opinion being that the affiliates who have driven the highest levels of traffic for several years are no longer bringing in the "right" customers. There was doubt among brand name, high street retailers that they would lose the affiliate-attracted customers if all ties were severed – a decision already made by several, with many more intending to follow suit.
Definitely “interesting times” ahead for affiliate networks.
There was plenty more to be taken from the day, but I will save “toxic products”, “visitors who know what they actually want are rarer than hen’s teeth” and “the chardonnay hours” for a future post.
Welcome to this week’s Friday Five, where we serve up the five biggest, strangest and most important stories you might have missed in the world of tech this week.
Reader service announcement: This product does not contain any Flappy Bird references, or nuts.
1. Smartphones step out of their ancestors’ shadow
In a development which has been coming a while, smartphones have finally out-sold their less erudite predecessors - further condemning feature, or somewhat derogatorily termed ‘dumbphones’, to their impending fate as conversation starters, ironic statements, and permanent tenants of the ‘miscellaneous’ drawer in the kitchen.
According to Gartner’s latest report, sales of smartphones accounted for 53.6% of overall mobile phone sales 2013. Reaching this inevitable tipping point was mainly credited to huge uplifts in emerging markets, with India and Latin America seeing the biggest shifts.
2. Good vibes for Rakuten
Japanese eCommerce giant Rakuten has made the move into mobile messaging, striking a deal worth $900 million for the popular mobile voice and chat messaging company Viber. This, the latest in a series of acquisitions, emphasises the company’s plans to challenge fellow multi-selling behemoths on an international level.
3. Facebook offers new gender options
After working closely with LGBT activist groups, Facebook today announced it has added the ability for users to choose a custom gender on their profile. People can now select from 10 different definitions, and can also define which pronoun they’d like to be used in reference to themselves: male (he/his), female (she/her) or neutral (they/their).
The changes have only been made to US accounts thus far, but the social network says there are plans in place to expand availability in future.
4. Steve Jobs’ time capsule found, 14 years late
A time capsule buried by Steve Jobs 30 years ago, thought to be lost to the earth, has been retrieved this week by the team from the National Geographic Channel show ‘Diggers’. The late Apple visionary chose to contribute his personal mouse, a Rubik’s Cube and a Moody Blues eight-track to the capsule.
The original intention had been to excavate it in 2000, but thanks to a major landscaping project in the area, the presumably embarrassed organisers managed to lose their bearings along with the capsule.
My apologies to any die-hard ‘Diggers’ fans for the spoiler.
5. Smartphones have major impact on just 10% of relationships
Since today is Cupid’s birthday or whatever, it’s only right that we finish with a story that deals with matters of the heart. Despite their bad rep for disrupting real-life social situations, a new study from Pew shows that just 10% of married or ‘involved’ internet users say that technology had a ‘major impact’ on their relationship – advocating that tech does have a place in modern romance.
As someone who relied heavily on Bebo’s ‘loves’ system in earlier years, I wholeheartedly agree.
Tom | February 11, 2014What is the best part to your job?
Knowing I work for one of the most exciting, entrepreneurial, and fastest growing companies about. Everyone working here knows we’re all part of something special and that transpires to make an amazing culture to work in!
And of course working with our great Communications Manager, Caroline Oliver.
What is the hardest part to your job?
You will have to pardon the expression, but it would be educating the education industry, especially the Higher Education sector on how to be more digitally savvy.
What is the most satisfying part to your job?
Helping people. Being a sales man is not necessarily about having the ‘gift of the gab’, it is being able to listen. Finding out what the client’s pains are and fixing them through our technology brings a huge amount of satisfaction to your day. Also seeing your clients happy and their campaigns working, you know there will be commission coming your way at the end of the month, which is also pretty satisfying!
What has been the biggest highlight since joining Ve?
There have been so many - getting our first university client live, growing our presence in the education sector, going to Boston for the global conference. However there is one achievement that stands out. I was working late one night and Shark (Mark Hargreaves, COO) came down and asked if I wanted to play pool. I took him up on the offer, however I did not fancy my chances.
Shark is a legend around the table and sure enough I was beaten and beaten badly. Seven balled as it goes - anyone seven balled has to give £20 to our charity party, Concern Universal, to which I dually obliged. Then DJB turned up, who is also a master of the pool table (the CEO and COO, best pool players in the company… typical!).
After being seven balled by Shark I feared that I’d soon be another £20 out of pocket, but as the game commenced I slowly but surely started making pots. Back and forth it went until, shockingly, we were both on the black - DJB was next up, and MISSED! The pressure was immense, I lined up the black and hoped for the best. It felt like slow motion, but the ball trickled into the corner pocket! What a day, not to be forgotten!!
What are your long-term goals?
Good question! Firstly I want to build the education sector into a major part of the company, both in the UK and Internationally. Also my team and I have just started to enter the world of Recruitment, so another goal is to grow it into a new, large, revenue maker for Ve. Though further than this I would like to ultimately help build Ve Interactive into one of the leading companies in the digital world!
What’s your funniest Ve memory?
Just like my highlights there have been many! Though one that stands out wasn’t necessarily funny, well for me anyway, more a bit cringe worthy. I had taken a lucky lady on a date in the Clerkenwell area, it was going well (I am a very interesting chap, as well as a stunner!) then all of a sudden Elliot Green (CIO) and Roddy Scaife (Product Director) turned up at the same bar.
They asked us if we wanted to join them, I didn’t want to be rude as I had only been working at the company for a little while, so I accepted. I said to my date that we would only chat to them for 5 mins then we’ll make our excuses and leave. All was going well, introductions, passing pleasantries etc, then Shark (COO) turned up and sat down with us, at that same moment, out of the blue Jonathan Rivers (Director of Market Development) and Brian O’Keefe (Director of Finance) walked in!
As you can imagine this was not the most ideal position to be in on a date, I thought I had picked a bar where the likelihood of my colleagues turning up were slim to none let alone half of management! All I needed to top it off was DJB (CEO) and Kathy Heslop (Director of Communications) turning up.
And sure enough, walking down the street with a suitcase in hand were DJB and Kathy who saw us and came over to join the now party! Let’s just say the date didn’t go quite as I originally planned!
If your job role had a superhero name, what would it be?