Are we finally ready for SMS re-engagement?

By Graham McEnroe on Oct 23, 2014 / Comments
  Text marketing was first introduced at a time where WAP internet was at the cutting edge of technology, and to be frank, it wasn’t great – hamstrung by poor functionality. But today with text messages capable of meeting higher creative standards, it’s now an area that’s been given a new... read more

Scary good re-engagement tactics for this Halloween

By Graham McEnroe on Oct 23, 2014 / Comments
All hallows eve is almost upon us – Double, Double, Toil and Trouble. The biggest trouble for most would-be revellers is finding the right costume in time, and the peer pressure that comes with.   As a costume is normally a ‘for one night only’ kind of purchase, that falls squarely... read more

Why are abandonment rates in DIY lower than the rest of the retail sector?

By Danny O'Reilly on Oct 23, 2014 / Comments
Much to the relief of DIY enthusiasts everywhere, home improvement behemoths B&Q have revamped their much maligned website.   As many of you have probably heard, the site reportedly cost a cool £60 million. Thus making it one of the most expensive eCommerce sites ever built.... read more

Don’t fail to deliver this Christmas

By Danny O'Reilly on Oct 21, 2014 / Comments
It’s the most wonderful time of the year…and the busiest.   There are only 53 online shopping days until Christmas. Or 52 until many of us begin contemplating it. Desperately scrabbling around online, or heaven forbid, considering a trip to the high street.   Last year, 61... read more

The Good News in Bad Reviews

By Graham McEnroe on Oct 16, 2014 / Comments
It’s never been easier for someone to trash a company online. With review mega-sites and social media giving everyone a soapbox to bemoan a lacking customer experience.   Social proof is something we’ve previously spoken about on this blog as a powerful motivational lever, with... read more

Don’t let poor product pages come back to haunt you this Halloween

By Danny O'Reilly on Oct 16, 2014 / Comments
Double, double, toil and trouble. Fire burn and cauldron bubble.   All Hallows Eve is almost upon us. Party-goers and pestered parents will be haunting (sorry, not sorry) for the perfect costume to impress.   Whether you’re a small boo-tique or behemoth department store,... read more

Are you ready for the future of online payments?

By Danny O'Reilly on Oct 14, 2014 / Comments
With the news that tech behemoths Apple will be rolling out their much anticipated e-wallet service this coming weekend, we thought it pertinent to look at some of the payment gateways on the table.   What payment solution to adopt for your eCommerce site is a quandary for all in the... read more

4 Email Tips for Better Mobile Click Through Rates

By Graham McEnroe on Oct 14, 2014 / Comments
  Cart abandonment and email re-engagement. The eCommerce odd couple. Riggs and Murtagh. Al and Peggy.   And email is the black and pearls of conversion rate optimisation – always in style. With the explosion in popularity of online shopping, the market now finds itself... read more

5 Essential Ingredients for a Converting Display Campaign

By Graham McEnroe on Oct 8, 2014 / Comments
  The anatomy of a great digital display advert is something that all companies should be vying to perfect. Digital display advertising continues to grow and grow, with benefits in conversion rate optimisation and brand awareness evident.    By 2017, Forrester... read more