What we are about

In 2009 we set out to create a company with a spirit, enthusiasm and mind set that would allow us to venture into new territories of online efficiency.

We offer data driven services within the digital marketing and software space, specifically in shopping cart abandonment lead generation and remarketing technologies, as well as offering optimisation services.

We combine smart people, creative ideas and hard work.

We also believe in Responsible Business and are proud to give our pro-bono services to the international charity Concern Universal, to assist with their digital strategy. We also support Race Online 2012, Global Entrepreneurship Week and I Value The Arts.

We have been honoured with a TechWorld 2011, UKTI Business Innovation Award, a British Interactive Media Association Award 2011 for Retail, a Marketing Innovation Award 2011, a Best Business Award 2011 and were finalists in the Digital Entrepreneur Awards in 2010.

Business:Data driven services provider

Founded: 2009

Headquarters: London

International offices: Boston, USA & Sydney, Australia & Stockholm, Sweden

Financial Status: Private

Chairman: Steve Clucas

The inspiration for developing the company's current offerings VeCapture came from the Ve Interactive founder and Chairman, Steve Clucas. an Entrepeneur who has successfully built B2B and B2C direct marketing operations and who was looking to develop an application to generate a high volume of leads for his call centre operations.

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Industry Background

As the Internet grew to become an integral part of all businesses, (supported by the emergence of over 200 million websites in the past decade and currently some £3 trillion being spent online each year), so too did the need for website efficiency in order to maximise revenue opportunities. The industry of Web Analytics evolved and is now an integral part of many major website strategies, as website owners try to determine where their website visitors come from, what journey they take through the site and whether their visit resulted in the best possible economic outcome.

Whilst the industry is awash with software for website owners to monitor this activity, it is literally only monitoring that is achieved. One of the largest challenges facing website owners is quality lead generation and the conversion of those leads to sale. Indeed it is reported that only 35-40% of transactions commenced online result in a sale and this is only increasing with comparison shopping on the rise. The remaining 60-65% of those who abandon transactions are collectively known in the industry as Form Abandonment or Shopping Cart Abandonment metrics. (Source: Marketing Sherpa). It is therefore safe to assume that abandonment is most definitely resulting in tens, if not hundreds of £billions of lost revenues.

If a website owner can convert a higher percentage of visitors, then revenue would firmly increase. Depending on the cost of items sold on a website, each percentage point of abandonment could represent tens of thousands, if not millions of pounds per month in revenue. As a result, the industry of online lead generation is now reported to be the fastest growing online industry, reporting 71% YTY growth, twice as fast as the online advertising market.

According to Forrester Research, 46% of abandonees convert when they are re-marketed to and Ve Interactive's abandonment software VeCapture and email campaign management tool VeContact provide an incredible opportunity for eBusinesses to do just that. If the £multi-billion online industry currently represents approximately 35-40% of converted sales, then Ve Interactive can help in the recovery of the massive outstanding percentage. If you're interested in learning more, just get in touch and we will be delighted to answer any questions.